By 2018, graphic novels and graphic novels for kids will be hitting shelves in stores.
A slew of big publishers including Marvel, DC, IDW, Boom!
Studios and Viz are working on projects aimed at the younger crowd.
It’s a trend that is already being watched closely.
The graphic novel industry is also seeing some great success.
In February, Viz launched its first graphic novel for kids and the publisher says it has sold more than 150,000 copies of the graphic novel “Spiral” since the launch.
The industry is growing in India, too.
With the new year coming up, the industry has seen a lot of excitement around its future.
In an interview with The Times of India, industry veteran Pradeep Khatri, former chief executive of Viz, said the company has set ambitious targets to meet its goals for 2019 and 2020.
“In 2019, we have set a target of 5 million copies of books by 2021.
That will go up to 10 million copies by 2022.
We have set targets of 20 million copies in 2019 and 30 million copies for 2020.
In 2020, we are targeting 1.5 million copies,” he said.
“In 2020, Viz will reach 10 million people in India by 2022,” he added.
At the same time, Viz is working hard to ensure that its products reach children and is making a big push in the digital realm.
Khatri also said the publisher is also looking at the idea of using its content as a platform for digital advertising.
He said the goal is to have 50% of the digital ad revenue come from digital platforms by 2019, which will help it grow its business.
According to a report by the Business Standard, in the last year, Viz had made a net loss of Rs. 2.5 crore.
But the CEO did say that the company is not just focussed on growth.
While Khatry said the growth would depend on a variety of factors, the company was aiming to make the growth of its business more sustainable.
“The growth of the business will depend on several factors such as the financial viability of the company.
We are not only focusing on growth but also on the financial sustainability of the entire business,” he told The Times.
It’s a similar story in the book publishing industry.
For instance, while the number of books sold in India has been on a steady decline over the last few years, the number sold in digital form has grown by more than 500% since 2015.
Khatry also told The Express Tribune that Viz is targeting to have 30 million books in print by 2020.
Viz also announced a new initiative, dubbed “Viz India” in January, to help the company reach more people.
The company is also investing heavily in its digital initiatives.
In May, it launched a new platform called “Vikas” that will help the online book publishing business to better reach its audience.
And, in November, Viz also launched its online publishing service “Virat Bookstore” which gives users access to a huge range of titles.